research blog

   

First shot: in this opening shot, we use a close-up shot from a high angle focused on the failed test. 

The test is held in Trevor's hands, even though it may not be obvious. 

Second shot: We cut to a medium-long shot of Trevor's upper body, the lower covered by the desk. You can see the emotion on his face. He is clearly distraught from the grade he received. 

Third shot: still in the same camera position Trevor lowers his head to the table showing his sadness.

Fourth shot: A fellow student walks behind Trevor and taps his shoulder. He ask's Trevor if he needs any help. this is still taken from a medium camera length.

Fifth shot: Trevor lifts his head and turns his neck to face the other student. He hand him a computer with Abcmouse.com displayed. He suggests that he should use it. 

  

Sixth shot: The camera cuts to an extreme close-up of a computer display screen showcasing Abc Mouse. There is a voice-over of the student explaining how ABC mouse helped him. 

Seventh shot:  A teacher walks up to Trevor and hands him his test. the teacher says here is your test Trevor. This is shot in an over-the-shoulder camera angle. It takes place outside a classroom.  

Eighth shot: In an extreme close-up angle we show Trevors face. He is slightly sweating and has an extremely nervous look in his eye. His eye bats back and forth.  There is suspenseful music.

Ninth shot: We cut to a close-up of the test with a passing grade on it. Trevor is holding it in his hands. The music switches to a very cheerful song. 

1. The conventions and codes in ABCmouse.com are popping colors, fonts, and characters. The mouse logo is also symbolically placed in the ad. 

2. Shots in the commercial either are angled to show the site on the computer screen, the people's happy reactions, or both. Other sections show the student sitting on a stool facing the camera, interview style. 

3. the commercials use ethos by showing the students (because they would know best about fun education) and logos by showing how effective the lessons are. 

All in all, the ABCmouse commercials/genre are bright colorful commercials designed to capture kid's attention. The commercials use cute characters, examples of fun lessons, and happy, upbeat music to further their interest. The ads also use close-ups, over-the-shoulder, and eye-level shots. Lastly, the ads show how affordable and practical the company is to capture the parent's attention and convince them.